Privacy Policy

Your Privacy

Marysvale RV Park (“we,” “us,” or “our”) operates marysvalerv.com. This policy explains what information is collected when you visit our website or make a reservation, and how that information is used.

Information We Collect

• Contact information you provide — such as name, email, phone number, and reservation details when you book a stay or contact us.
• Usage and device data — pages viewed, referring URLs, browser type, and approximate location, collected through analytics and advertising tools described below.
• Advertising click identifiers — such as campaign and click IDs (for example UTM parameters, Google Ads gclid, Meta fbclid) when you arrive from an ad or tracked link.

Website Analytics (Google Analytics)

We use Google Analytics 4 to understand how visitors use our site (for example, which pages are popular and how guests find us). Google may process this data under its own privacy terms. You can learn more at Google’s Privacy Policy and control ads personalization through your Google account settings.

Trail Intel / Segment (Advertising Partners)

Our advertising partners may use Trail Intel tracking on this website. That script stores a visitor identifier and first-touch attribution data in your browser’s local storage and sends page-view and click events to Segment (a third-party analytics platform) so partners can measure campaign performance. This tracking is used for traffic and engagement measurement on marysvalerv.com; it does not process your payment card details.

Online Reservations (Wayrove)

Online booking and payment are handled by Wayrove on wayrove.com. When you open the booking flow from our site, you leave marysvalerv.com (or use an embedded booking drawer that loads Wayrove). Reservation, guest, and payment information is collected and processed by Wayrove under Wayrove’s own terms and privacy practices. Payment card data is handled by Wayrove’s payment processors and is not stored on marysvalerv.com.

Cookies and Similar Technologies

We and our partners use cookies, local storage, and similar technologies for analytics, advertising measurement, and to remember preferences. You can control cookies through your browser settings. Blocking some technologies may limit analytics or advertising measurement but should not prevent you from contacting us or completing a reservation through the booking fallback links on this site.

How We Use Information

• To respond to inquiries and operate the RV park
• To process and manage reservations (via Wayrove)
• To measure website performance and marketing effectiveness
• To improve our website and guest experience

Sharing

We share information with service providers who help us run the website and reservations (including Google Analytics, Trail Intel / Segment, and Wayrove), and when required by law. We do not sell your personal information.

Contact Us

Questions about this policy? Contact Marysvale RV Park at info@marysvalerv.com or 435-612-0008, or visit our Contact page.

This policy may be updated from time to time. The “Last updated” date at the top of this page reflects the latest revision.